About Us
#1
introduction
Sysfond Group is a diversified global holding company committed to driving excellence across a multi-sector portfolio. Established on the principles of strategic foresight and operational integrity, we serve as the foundational force behind a growing family of independent companies, each a leader in its respective functional domain.At the core of our organization is a mission to cultivate sustainable growth. We provide our subsidiaries with the institutional stability, capital resources, and high-level strategic direction necessary to thrive in an increasingly complex global marketplace.
Our activities span Fashion and Apparel, Branding and Digital Services, Sourcing and Supply Chain Operations, Business Technology, and International Trade and Logistics.By maintaining a lean and agile corporate structure, Sysfond Group ensures that each entity within our portfolio retains its entrepreneurial spirit while benefiting from the collective strength of a major holding group focused on disciplined governance and long-term value across global markets.
Who
We Are
The Foundational Force of Modern Industry
Sysfond Group is a premier global holding company engineered to architect, support, and scale high-performance enterprises. We operate as the institutional backbone for a diverse portfolio of industry-leading subsidiaries, providing the capital security, strategic grit, and structural governance necessary for long-term market dominance.
Our identity is defined by a commitment to institutional stability. We do not merely manage investments; we build the ecosystems that allow innovation to thrive. By bridging the gap between creative vision and industrial reality, Sysfond Group serves as the foundational force behind companies that are reshaping the global landscape of fashion, technology, and logistics.
Our story
From a personal dream
to a global foundation
The story of Sysfond Group began with a determination to master and transform the textile industry from within. Pursuing a B.Sc. in Textile Engineering provided more than technical expertise — it offered a new way of seeing the global industry as a series of complex systems waiting for better solutions. It was during these years that our co-founder Turan joined the journey, bringing a disciplined background in Business Administration and a complementary conviction that great institutions are built on both technical depth and structural rigor.
Before building companies, we built competence. Working as freelancers, we engaged directly with the real-world challenges facing brands and manufacturers — absorbing the unfiltered needs of the market, building trust with clients, and developing a practitioner's understanding of where the industry was failing its participants. This experience was formative. It grounded every company we would later build in operational reality rather than theoretical models.
Our first formal company, Drawvise, was founded to bring structured branding and design capability to an industry that frequently undervalued visual identity. It was proof that we could translate practical experience into a scalable service — and it laid the cultural foundation for everything that followed: a commitment to craft, discipline, and outcomes over outputs.
Two years on, the industry's digital transformation was accelerating. Brands needed custom technology solutions — not off-the-shelf software, but purpose-built systems designed for the specific complexity of fashion and apparel operations. We founded Softwarevise to fill that gap, extending our ecosystem with a technology arm that could build the digital infrastructure brands required to operate and scale.
Through extensive conversations with veteran industrialists and the continued expansion of our own operations into sourcing and logistics, we arrived at the insight that would define Sysfond's identity. The industry's deepest problem was not the quality of individual services. It was their fragmentation. Branding agencies did not speak to sourcing partners. Technology teams operated independently from trade and logistics. Brands were paying for coordination failures as much as for services themselves. We made the decision to stop solving parts of the problem and start solving all of it. Fibresia and Sysfond Trade & Logistics were founded to complete the ecosystem — and Sysfond Group was established as the holding entity that brought all four companies under a unified strategic architecture.
Sysfond Group today is the realization of that evolution. We have grown from two professionals solving individual problems into a global holding entity serving fashion, apparel, and lifestyle brands across markets. By combining engineered technical insight with disciplined business governance, we provide the institutional grit and structural coherence that turn disconnected services into a unified, foundational force for growth.
Fashion & Apparel
We redefine the garment lifecycle by integrating high-level design with industrial-grade production. Our focus is on structural quality, aesthetic authority, and market-ready collections that scale globally.
Branding & Digital Services
We architect the visual and strategic identities that define market leaders. Through precision storytelling and visual design, we build brand foundations that command recognition and trust.
Sourcing & Supply Chain
We provide the physical grit behind the fashion industry. By securing premium materials and ethical manufacturing networks, we ensure a stable, high-performance supply chain for every partner.
Business Technology
We engineer the digital nervous systems of modern enterprise. Our custom software, ERP, and PLM solutions eliminate operational silos and provide data-backed clarity for complex workflows.
Trade & Logistics
We dismantle the barriers of international commerce. Our logistics infrastructure manages the intricacies of global trade, customs, and distribution, ensuring seamless movement across all borders.
Fashion & Apparel
Branding & Digital Services
Sourcing & Supply Chain
Business Technology
Trade & Logistics
The Mechanics of Excellence
How We Create Value
Sysfond Group delivers value through a calculated blend of industrial precision and financial foresight. We do not chase short-term trends; instead, we build enduring systems that generate consistent, high-impact results for our stakeholders and subsidiaries alike.
We replace volatile expansion with a blueprint for sustainable scaling. By implementing standardized operational playbooks and clear performance milestones, we ensure that growth is never accidental, but a result of deliberate architectural planning.
The Sysfond Ecosystem thrives on internal synergy. By operating across fashion, technology, and logistics, we leverage the collective intelligence of our entire portfolio. This diversification allows us to mitigate risks while uncovering unique opportunities that single-sector firms often overlook.
We think in decades, not quarters. Our capital is patient and strategic, focused on building a lasting legacy. We invest heavily in the foundational elements—infrastructure, talent, and R&D—that ensure our companies remain at the cutting edge of global industry for years to come.
Efficiency is our baseline. We maintain a relentless focus on streamlining workflows, optimizing supply chains, and utilizing data-driven decision-making. This institutional grit ensures that resources are never wasted and every operation is executed with maximum precision.
Companies
The Sysfond Ecosystem is powered by four specialized subsidiaries, each engineered to master a critical stage of the industrial lifecycle. By integrating brand strategy, bespoke technology, sustainable sourcing, and global logistics, we provide a unified infrastructure that eliminates operational friction. Together, these entities transform fragmented processes into a seamless, high-performance engine for global growth.
Drawvise
Drawvise serves as the strategic creative engine of the Sysfond ecosystem, specializing in the architecture of high-performance brand identities. We transcend traditional design by engineering comprehensive visual systems and market positioning strategies that resonate on a global scale. By synthesizing deep market insights with visionary storytelling, Drawvise ensures that every brand possesses the structural integrity and aesthetic authority required to capture market share and foster long-term consumer loyalty.
Fibresia
Fibresia acts as the high-performance material gateway within the Sysfond ecosystem, bridging the gap between raw textile innovation and ethical large-scale manufacturing. We specialize in the precision sourcing of premium fabrics, trims, and sustainable materials that meet the rigorous demands of modern global brands. By maintaining a strictly vetted supply chain, Fibresia ensures that every component of your collection adheres to the highest standards of quality, durability, and environmental compliance, providing a stable foundation for consistent production.
Softwarevise
Softwarvise serves as the intelligent nervous system of the Sysfond ecosystem, engineering bespoke digital solutions that transform complex operational data into actionable clarity. We specialize in developing high-performance ERP and PLM systems, custom-built to unify every facet of the industrial lifecycle—from design and inventory to supplier management. By eliminating data silos and automating fragmented workflows, Softwarvise provides the technological backbone necessary for brands to maintain absolute oversight and operational agility in an increasingly digital global marketplace.
C&F
C&F serves as the strategic logistics gateway of the Sysfond ecosystem, engineered to dismantle the geographic and regulatory barriers of international commerce. We specialize in navigating the intricate complexities of global trade compliance, customs brokerage, and multi-modal freight management. By integrating sophisticated documentation protocols with a high-velocity shipping network, C&F ensures that your inventory moves across borders with absolute precision and zero friction, transforming the logistical "last mile" into a powerful competitive advantage for brands seeking global market penetration.
Message from the chairman
ATAR Holding Company brings together in capital, international expertise, and local market knowledge to spur business growth in regional markets. We have experience in assembling consortiums of capital and talent and mobilizing investment vehicles in response to regional opportunities.
Rizbul Haque
CEO, Sysfond
CEO, Sysfond
Engineered for Scale
Unified Strength, Global Reach
Global
Market reach
The Sysfond Council
S. A. Rashid
Chief Executive Strategist
S. A. Rashid
Chief Executive Strategist
S. A. Rashid
Chief Executive Strategist
S. A. Rashid
Chief Executive Strategist
Our Philosophy
Our philosophy is built on the belief that a business is only as strong as the ground it stands on. We combine long-term stability with strategic freedom, providing our companies with the institutional grit and capital they need to lead their markets without losing their entrepreneurial drive. Through disciplined governance and structured growth, we ensure continuous expansion and sustainable development across evolving industries, building a resilient global legacy that moves the world forward.
Mission
Our mission is to build and lead a strong group of independent companies by giving them the stability, funding, and clear direction they need to succeed. We focus on growing businesses that solve real-world problems and create lasting value in the global market.
Vision
To be the solid ground that global businesses are built upon, creating a future where our companies work with honesty and new ideas to help people and economies thrive.
Core Values
The Sysfond Core Values represent the fundamental principles that govern our ecosystem. These values provide the structural framework for every decision we make, ensuring that as we scale, we maintain the equilibrium between aggressive innovation and institutional stability. By adhering to these standards, we create a reliable environment where creativity meets high-impact industrial performance.